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Digital Portfolio
AquaVibe
Trident Public Relations's primary fictitious client is AquaVibe, a pioneer for healthy, sustainable hydration solutions on a global scale. Their eco-friendly products empower active and healthy lifestyles, while planning to achieve net-zero carbon emissions by 2027.Working with AquaVibe taught me how to advertise a product for an eco-friendly and health-conscious audience. As our society moves toward renewable, clean energy, it is essential to promote environmentally friendly products that influence healthy habits from consumers.
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Media Kit
Combining visual and written elements, I created a media kit marketing the Fast Flow Quench, a collaboration between AquaVibe and Sawyer's Products. The Fast Flow Quencher is an insulated, BPA-free water bottle featuring a built-in Sawyer's Products water filter. The target audience included eco-friendly and health-conscious individuals with active lifestyles. Throughout the term, I refined the deliverables in the media kit: front and back cover, backgrounder, fact sheet, press release, pitch email, and media alert.
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